Head of Social Media
About the Role
Are you ready to shape the social voice of two global education brands? As our Head of Social Media for STS and Educatius, you’ll be the mastermind behind our digital presence — leading strategy, sparking creativity, and driving conversations with audiences around the world.
You’ll oversee content across all platforms — YouTube, Instagram, Facebook, and especially TikTok — crafting stories that inspire, engage, and connect with our communities. With your leadership, we’ll go beyond likes and follows to build a vibrant, loyal audience that shares our passion for global learning experiences.
In this role, you’ll bring together the best creators, influencers, and market-specific teams, turning ideas into campaigns that leave a lasting impact. This is your opportunity to combine big-picture thinking with hands-on execution, and to make our social channels truly impossible to scroll past.
What You’ll Do
- Lead the strategy — Develop and deliver a global social media vision in collaboration with local market teams and content creators, ensuring brand consistency with local flavor.
- Run the show — Oversee daily channel management, optimizing for growth, engagement, and brand storytelling.
- Drive major initiatives — Implement and continually refine high-impact projects such as:
- The Brand Promoter Program
- Influencer-led campaigns
- Frameworks for localized social operations
- Market-specific performance goals and reviews
- Empower local teams — Equip each market with the tools, training, and resources they need to excel.
- Create magnetic content — Partner with in-house and external creators to produce platform-specific content that stops thumbs and starts conversations.
- Grow our influencer network — Identify, onboard, and manage influencer relationships that authentically connect with our audience.
- Master TikTok growth — Collaborate with our Head of Paid Performance to execute high-performing TikTok ad strategies.
- Measure what matters — Track KPIs, analyze data, and translate insights into actionable improvements — weekly, monthly, and beyond.
Who You Are
- A storyteller who knows how to adapt a brand’s voice to different platforms.
- A trend spotter with a deep understanding of what works — and what doesn’t — on TikTok, Instagram, YouTube, and Facebook.
- A strategist who can think globally while acting locally.
- A relationship builder who thrives on collaboration with creators, influencers, and cross-functional teams.
- A data-driven marketer who loves turning analytics into action.
Why Join Us?
At STS and Educatius, we don’t just run social media accounts — we connect cultures, spark curiosity, and inspire young people to see the world. Here, your work will reach audiences across continents, shaping the way the world experiences international education.
Please send in your application by August 29th 2025.
- Locations
- Gothenburg
Gothenburg
We love travelling!
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TRAVEL OPPORTUNITIES
With STS Education you can work all across the world. Whether it's chaperoning students or going to conferences. STS loves travel and we hope you do too!
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GLOBAL PERSPECTIVE
STS Education is proud to operate globally. As an employee you will be in contact with many different countries and cultures.
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PERSONAL DEVELOPMENT
We want our employees to grow with us. We recruit from our own ranks and strive to constantly learn from each other.
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TEAM ACTIVITIES
At STS education it is important to have fun! We are known for hosting fun activities so you can get to know your team outside of work!
Start your journey with us!
STS Education is one of the world's leading organisations for language training and international youth exchange. We highly value a corporate culture and working environment where all of our colleagues feel at home and like equally important parts of the same team.
Independence, self-confidence, a desire to constantly better oneself: these are some of the qualities we strive to foster in our students, and we find it equally important that our co-workers feel encouraged to flourish in the same way.Whether it’s developing a whole new high school product or changing the beans in the coffee machine from Arabica to Robusta, employees are constantly encouraged to take initiative and promote change, knowing that this is what moves us forward as a company and helps us advance on our own individual journeys.
About STS Education
Empowering young people to grow through education and cultural exchange.
STS is a global company within travel and education that makes it possible for 15-19 year-olds to go out and discover the world, learn new languages, experience different cultures, grow in independence and self-confidence, and develop into true citizens of the world. We were the first company in the world to offer these opportunities and it is our strong belief that our products are more relevant now than ever.
Most companies sell products or services, but we offer our clients life-changing experiences and the chance to grow and develop in important ways, and as STS employees it is our duty and privilege to accompany them as they discover the world for themselves. This is a responsibility that we have the outmost respect for, knowing that the experiences we offer will accompany our students forever.